Why Aren'T Potential Customers Coming In Your Store?
Author: H. MillerProbably because they don't know you're open. Do you know how many businesses I pass by everyday and choose not to stop simply because I don't see an open sign?
An open sign is like an invitation inviting customers to come in your store. Your open sign says welcome come right in. Its almost like having a greeter at the door but less expensive. I don't think a lot of small business owners understand just how important an open sign is to their business.
Sometimes an open sign is the only indication that you are open for business. Especially in the evening. When its dark it can be hard to tell if a business is open or not. Most people just drive by looking for an open sign so they will know whether to stop or not.
The reality is you are leaving a lot of money out their for some other business to get simply because you have yet to invest in an open sign. If your potential customers don't see some sort of indicator letting them know you are open they will just move on and spend their money elsewhere.
I know your probably thinking well open signs are expensive. Well think again. They are actually very affordable. You will spend no more than $150 on a good quality open sign. And chances are your will make that back within a month due to the increase in traffic your store will get. More traffic equals more sales.
The bottom line is that your small business really can't afford to be without an open sign. You would be surprised the impact this one little thing will have on your bottom line. If you want more customers coming in your store invest in an open sign today.
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