How to Write an Effective Email Colorado

Steps

1. Write a meaningful subject line. This may be all the receiver reads before they delete your message.
2. Get your message across in the first line. State the most important information first, make it easy to scan. If you want to add details put them at the end. Don't leave the punch line until the end. The receiver might not get that far.
3. Tell them the action you want them to take. Don't leave them in doubt of what they should do. If the email is just to inform, tell them that.
4. Give them a reason to take the action. We all respond better if we are given a reason.
5. Include a trigger for action. Motivate them and make the action easier by giving helpful information.
6. Include a relevant signature block. This is a great chance to leave a lasting impression.

Tips

• Remember the acronym SMARTS
• Subject line
• Message
• Action
• Reason
• Trigger
• Signature block

Warnings

• Having a good structure does not mean you always need to be stiff and formal. A respectful personal touch always goes down well.

• If it is taking a long time to write the email consider picking up the phone, especially if there could be emotions involved.

Sources and Citations

• Effective emails

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