Steps
- Define the reason of needing a personal logo. Are you doing it because you're a designer? Or perhaps you just want a logo. In any case, you want to make sure your logo defines who you are and what you do.
- Consider what products you intend to manufacture. Let's say you make stuffed animals: if you only make stuffed puppies, or only pink animals, its a good idea to incorporate words that reflect that into your brand name.
- Use compliments to your advantage. If a compliment sounds like the product you sell, like "Amazing Air Air Freshener", use that as an opportunity. Just be sure not to make it too simple, like "Great Bait".
- Choose a name that everyone likes. If you plan to have a business partner or manager, make sure they like the name too.
- Draw sketches. Think of what appeals to you. For instance, if you like dogs, you may want to incorporate a dog or paw print into your logo. If you're a painter, perhaps a paint brush would be apropos.
- Be sure that the name will be appropriate in all situations. Sure, a long name might sound appealing at first, but how would you like having to fit it onto a check or memo pad?
- Keep it simple. Your logo is likely something you'll want on letterheads, business cards, and, if you're in business, perhaps on billboards. It needs to be easy to scale--up and down. Generally, you don't want to have a lot of crazy colors, either. It costs more to print color letterheads than to print in black and white.
- Test it out. Say it; write it; ask for opinions. Input from possible customers can really help.
- Print it out. If you want a logo to make some sort of fashion or personality statement, print your logo out on transfer sheets. Iron it on t-shirts, tote bags, or whatever else you can find.
Tips
- Look around you, everywhere you'll see logos. Keep an eye out, and make a folder with a collection of your favorite logos. There is no shame in taking inspiration from other logos, as long as it's not obvious.
- If you've made a few sketches, and nothing feels right to you, combine some of the best. Pick and choose from the logos you have made.
Warnings
- It usually isn't a good idea to include your name in a brand name, as it may sound either vain, uninteresting, or silly. But if your name sounds like or rhymes with the product you sell (Gina's Jeans), has the same first letter as it, or is a pun to it or can be used as one (Justin Tyme Clocks), it can be a good idea.
Things You'll Need
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